ABSTRACT
Purpose: This study aims to explore the impact of hybrid learning on the satisfaction, effectiveness and academic performance of faculty and students in private universities in Kuwait. The study specifically addresses the challenges and experiences confronted by students and faculty members in utilising hybrid learning, assesses whether hybrid learning leads to improvements in academic performance and proposes measures for providing quality hybrid learning models in post-coronavirus disease 2019 (COVID-19) situations. Design/methodology/approach: This study employed a quantitative method by collecting data via a questionnaire targeting private university students and faculty members in Kuwait. A total of 311 participants completed the survey. Findings: The results show that students were in favour of the hybrid learning method and viewed this as being efficient when coming to satisfaction, academic performance and overall effectiveness;whilst faculty members have voiced the members' disfavour of the hybrid model of teaching as the members believe that the system is unjust, especially when coming to student's academic performance. Originality/value: Although research related to hybrid learning in different parts of the world has existed for many years, the research only recently gained prominence in Kuwait due to the COVID-19 pandemic. This paper will likely be of interest to academics, policymakers, the government and universities as the pandemic continues to make hybrid learning more popular and, therefore, would increase awareness with regards to students' and faculty members' opinions about the system and proposed ways to resolve any issues. © 2023, Emerald Publishing Limited.